Squiz DXP Partner Agency

Specialising in the Squiz Matrix Development Services, including Squiz DXP and Funnelback
The FrontStage Digital have 10+ years experience using the Squiz platform.

The Squiz DXP is an Australian-made, world-class Gartner magic quadrant-rated platform for building digital experiences.

FrontStage Digital became an official Squiz DXP development partner in 2023. Our team members are ex-Squiz and ex-Squiz clients. 

Why Squiz DXP? We are passionate about supporting Australian technology and innovation. We've worked with Squiz clients and technology for over ten years and have industry experince in a wide range of sectors including education and government.


We work with purpose-driven organisations delivering services to the communities that need them the most. Non-Profits, Government Agencies and in Education

Our unique approach to partnering with clients is to coach and empower teams to become self-sufficient and get the most from their Squiz  DXP platform.

Dave Oakley (Founder) has hands-on experience collaborating with stakeholders, setting strategies and obtaining buy-in for digital projects large and small.


Delivering results with Squiz Matrix and the Squiz DXP

We deliver Squiz Matrix Development services autonomously, in tandem with your internal team, advising your digital agency or with other freelance suppliers. Dave will work closely with you to define and solve your content and technology marketing challenges. The Frontstage Squiz Matrix Development team will build and deliver your extraordinary digital experiences. Before embarking on any project, remember:

Set your Strategy
The strategy sets the path for the content and creative process of improvement
Plan Content & UX
The creative and content must be supported by and consider the technology capability
Design and Build
The solution fits the team, time and budget constraints and is measured against goals.

Our Squiz Matrix development services team

Dave Oakley
Agency Owner, Squiz and Hubspot development partner
Alex Shopov
Squiz Matrix 6 Front End Developer & Backend Implementer
Alex Foy
Squiz Matrix 6 Developer & Technical Consultant
Tom Wilson
Squiz Matrix & Bootstrap Front End Developer & SEO & GA4 Reporting

Get started today with a right-sized services package

Our Squiz Matrix Development packages will empower your team to get results fast.

Funnelback Development Services
Our team can design and build Funnelback search pages from scratch. We use Freemarker templates and Squiz Matrix to create fast and highly usable search experiences. Create new experiences with automated content.
Platform Integrations
We can integrate Squiz Matrix with other platforms to simplify content management, create extraordinary web pages and search experiences, and offer self-service integrations to CRMs like SugarCRM, Sales Force, HubSpot, MS Dynamics, and more.
Analytics & Goals (GA4)
Optimise your web presence by setting up your GA4 reports in Looker Studio to report on your website, youtube, Facebook, LinkedIn, Hubspot data and more. Track your goals and visualise the user behaviour on your website. ->

87% Click through from program search results

The results were impressive. With 300 programs available, search results pages loaded in less than one second. The responsive card layouts for results performed well on mobile and desktop, with 87% click-through.

Study Landing Page
Undergraduate Landing Page
Postgraduate Landing Page
Program Search (Find a Degree)

Squiz Matrix 91% SEO Optimised

Baptcare is an Aged Care service provider of Residential Aged Care, Home Care and a range of other care services. Through a series of projects over two years with Baptcare, we created more engagement, connected lead capture into SalesForce and took technical SEO from 74% optimised to 91% optimised. We extended the Baptcare design system and designed new container layouts modernising the overall site look and feel.

Since partnering with Baptcare, they've had a steady increase in organic traffic for Home Care services, SEO is constantly being optimised resulting in site speed and performance improvements.

Gartner reviews of the Squiz DXP

  • Gartner Review 5Star-1
    "A Collaborative Approach To Digital/Web Transformation"
    "Our experience with Squiz and their DXP has been work-life-changing. Their DXP has brought our organisation into the 21st century, and helped align our business and development processes with best practice." Read more on Gartner ->
  • Gartner Review 5Star-2
    "An all-in-one digital solution!"
    "Squiz is one of those platforms which does multiple services under a single roof. To note the major ones, Squiz provided unparalleled CMS and web analytics services which provide immense value to the company. " Read more on Gartner ->

Schedule a meeting with Dave

Make a time in Dave's calendar and explore your options today

Dave has helped marketers and communication professionals build Squiz Websites, CRMs and integrate other marketing technologies. This created opportunities to grow lists of members, donors, subscribers, and students and nurture new customers. Dave has created almost every type of content used on the web, from 3D worlds to well-crafted web copy, supporting engagement and communication goals. Get in touch today to discuss your aspirations in digital.

Dave's past project experience

As an Account Manager at Squiz I partnered with government departments, Victorian Universities, TAFEs, museums, aged care providers, arts and non-profit organisations. Together we created large scale strategic digital projects, some examples are listed below.

DELWP Vic Government

DELWP had over 30 Websites with different designs! Dave worked with the digital leadership team at DELWP to establish a design system and platform rebuild, resulting in a more unified site structure using the trusted Vic Government brand, and relaunched a new set of sites and reducing ongoing site maintenance. www.deeca.vic.gov.au

TAC Victoria

Working for the TAC communications and digital leadership group, Dave facilitated design workshops to set goals and generate ideas to transform the TAC website, increasing self-service online for people who'd had an accident, increasing transparency for health service providers and making it easier to get in touch with a real person. www.tac.vic.gov.au

Victorian Building Authority (VBA)

Website rebuild, resulting in better User Experience (UX) and searchability.


Digital strategy, marketing automation (Marketo) for online sales growth.

Oxford University Press

Website redesign, CRM Strategy with SalesForce, Winner OUP Hack Day 2019.

The University of Melbourne

Hosting & design system for brand management and lower maintenance.

Monash University

Lead ‘Study Monash’ UX and design project to re-launch Monash Uni courses.

La Trobe University

Marketing automation strategy delivering 3% higher retention of enrolments.


Refreshed the home page, re-launched Home Care and increased leads by 20% p.m.

TAFE Gippsland

Website Rebuild, Progressive Enhancements, Integration to SalesForce

We support Community First Development, a first nations community development and research non profit organisation, promoting the skills, talents and cultural strength of indigenous people, delivering positive changes for their communities.